The man is staring right at the camera/ the viewer to engage their attention. He's giving the viewer a glimpse of the lifestyle when buying Wella Shockwaves styling products. The way he is stood makes it seem that he is stood right with you.
The pack shot of the products are in the bottom of the right hand corner, this is done so the product is literally at your fingertips as you turn the page.
Treatment signs: devices of filming and of processing -
The use of sharp focus and lighting to emphasise the results of using the product. The lightning also makes the woman and the people in the background look less significant, this makes the man look the center on attention; as will the reader if they use the product themselves.
Content signs: Objects in the picture and their placing -
The pool table has connotations with 'Style. Attract. Play', and also the 'play button' logo. The viewer can see that the man is about to pot the black; this wins the game and can be interpenetrated as that he feels confident with his chances with the woman. The woman, who has very glamorous hair, a short vest top which shows her cleavage is used to clarify the slogan 'perfect hit' that can be 'scored'. She is leaning forward to emphasise her short top, staring at the man- giving the impression she is drawn to him because he used this £2.79 product, The background shows a chandelier and velvet curtains. The product is very much affordable but the advert sells it as by using it you will live an exceptional lifestyle. Both the man and woman are groomed well and are dressed fairly casual, this is so the advert appeals to a wide audience.
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