The masthead is in bold, block capitals, this is to stand out. The middle of the masthead is being covered up Jeffrey 'assassin' Campbell's head, this is to suggest that the magazine is very well known; the full masthead doesn't have to be seen for the viewer to know what magazine its is, this technique is used by sensational magazines such as rolling stones etc.
The cover lines are different colours and fonts so they all stand out. None of the stories go over his face or too for over his body, this is so he is the main attraction. Most of the cover lines are cliche stories which teenagers are attracted; teenagers are the audience of this magazine.
The central image is Jeffrey 'assassin' Campbell, he is casually dressed, this widens the magazine's audience. He is glaring straight into the camera to engage the viewer's attention. He is carrying 'law', business' and 'society' revision books which connotes college. He has a cross around his neck which could attract Christians as the cross has connotations of god and belief; the cross could also attract many African Americans as it is a very popular fashion accessory, hence why Jeffrey himself is wearing it.

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